SOLO NEWSLETTER 44
July 2010

www.successfulsolo.com
Copyright Albert Wright

The 4-Hour Week

My Information Products have been identified and marketing begins next month with the intention of creating the passive income to support the new aspired lifestyle.

Remember - do the important, ignore the trivial.

For me this involves a refocus onto supporting high growth businesses and reducing the time spent with start up and lifestyle businesses, other than referring them to fellow members of the National Federation of Enterprise Agencies (NFEA), other Business Support Agencies and Business Link.

Millionaire Coaching Academy

Video emails will go out to MCA members next month and I have a new, one page marketing piece to give anyone I meet, encouraging them to refer me to my ideal clients.

Referrals for Customers – the BNI Approach

I recently attended the BNI Referral Marketing workshop and the big UK National Members day with founder, Dr Ivan Misner and hundreds of other BNI members and I have been to more breakfast meetings, studied some literature and the website and am booked onto even more training courses – time for some observations.

For some businesses it seems to work very well indeed, but like most marketing takes time to have an effect. To get the return on your investment you have to put in (time and effort) before you get out and you have to educate your team of potential business promoters / referrers like you do any potential customer, employee or associate.

The easier to understand businesses, like tradesmen, do get referrals nearly every week. It helps if they are reliable, good value and competent at what they do – like Peter, our chapter painter, who most members have used themselves and can, therefore, recommend from personal experience.

Peter did a good job for me, is a very nice guy and will shortly have my written testimonial and has already had a verbal one he asked me to do by talking to a prospective customer who wanted to speak to a former client.

As yet I am not quite sure how it will work for our man selling oil well investments in Texas, or some others, as I am yet to be fully educated on what makes them different and better and in some cases I am unlikely to buy the product or service directly.

Meeting for breakfast and following and participating in the structured presentations, systems and procedures every week does seem a good way to build trust with a group of 25 others and learn a bit more each week about what they do and about them as people.

It is becoming clear who has the best reputations within the group for what their businesses do, who is generous with referrals, hard working on behalf of the group (some are regularly bringing in new potential members as visitors for a week, which puts us all on our best behaviour, introduces a potential client for each of us and a potential supplier).

So far, I’m glad I joined and if you are thinking of joining your local chapter go ahead and visit it – a further up date in the New Year.

If you want to talk to me about it first pick up the phone 07973192712.

Readers and Writers next month Grant Leboff 

Newsletter feedback

I asked for comments and a reader’s response on public versus private sector will appear next month.

Right Angle Consultancy

My book, Elements of Finance for Growth Businesses, to be published as part of the Series of Six under the RA umbrella is progressing slowly.

The launch event is on Monday September 20th.

The Special Six are meeting more frequently for bullying and support.

Guru in a Bottle

Guru has been shortlisted for the National Training Awards for work they did with the Royal Navy.

For more information go to www.guruinabottle.com  

North London ecademy Blackstar Boardroom

If you want to know more about joining or setting up your own Master Mind Group or the Business Board You Cannot Afford outside or inside the ecademy network, give me a call on 07973 192712.

Free Stuff
To subscribe to our Small Business Solutions Marketing Donut monthly newsletter contact info@cushiontheimpact.co.uk   

Raw Business

Entrepreneur Schools will be back in a new format in August.

Go to www.rawbusinessmagazine.com  if you want to receive a free printed copy of Raw Magazine or read my articles in issues 11 and 12 on line.

PS Don’t forget, as a reader of this newsletter, you are entitled to a 30-minute phone advice session from me to you.

Book an appointment via Andrea by emailing andrea@cushiontheimpact.co.uk  or phone me on 07973 192 712.